Designing Eco Habits That Last
Removing Friction, Not Forcing Change
Most eco-friendly intentions don’t fail because of lack of care.
They fail because of friction.
Friction is anything that makes a sustainable choice harder than the alternative.
What Friction Looks Like
It might be:
The bin being too far away
Reusable items being inconvenient to reach
Routines that don’t support mindful choices
When friction exists, even good intentions fade.
Simple Example
Placing reusable containers within easy reach
often changes behavior without effort.
Small reductions in friction create long-term eco habits.